PRESS RELEASE
There is an untold story behind every modern woman who is thriving in her life’s journey. She owns every experience she’s had, every decision she’s made and is blossoming into a woman of many facets.
Whether it’s dreams she has yet to share, secrets she has yet to reveal, or ambitions she has yet to declare, there are countless facets to every woman. While some of these facets are apparent on the surface, others remain hidden, only to be discovered over time.
The world never sees all of her, but can only steal a glimpse at a time. In those few fleeting moments you see her genuine smile, vibrant energy and effortless grace, but her story remains unrevealed… untold. Celebrating the sophistication and intrigue of the modern woman, Elizabeth Arden announces the launch of its new fragrance UNTOLD.
The Fragrance:
Feminine. Sophisticated. Luxurious. Modern. Sensual.
Since 1922, Elizabeth Arden has been crafting fragrances as part of the brand’s holistic approach to beauty. Past classics like Red Door, 5th Avenue and Green Tea keep delighting women around the world and now, with UNTOLD, the brand is introducing a luxurious and modern rendition of a sensual floral composition.
In developing UNTOLD, the perfumer masterfully brings together the highest quality ingredients to capture the different facets that, together, make the modern woman intriguing.
“I wanted UNTOLD to be a harmonious balance of the many facets of a woman, which, for me, is the source of genuine beauty,” says Clement Gavarry, IFF perfumer. “I imagined her sometimes adventurous, sometimes romantic, yet always equally confident,” he adds.
Each note in the fragrance was selected to evoke a characteristic of the UNTOLD woman:
Vibrant: Sparkling Pink Pepper fused with crisp Bergamot expose her vibrant optimism and joyful spirit.
Unpredictable: Playful, fruity accents of Pear and Blackcurrant Bud LMR* evoke her unpredictable ways.
Refined: Delicate Gardenia petals and intoxicating Egyptian Jasmine LMR[1]* reveal her romantic and sophisticated femininity.
Mysterious: Nuances of Patchouli Heart LMR* and Sandalwood hint at her mysterious aura.
Sensual: Heated Ambers cascade over the caress of hypnotic Musk unveiling her magnetic sensuality. Lingering in the air is the unforgettable essence of her presence.
The Packaging:
The breathtakingly beautiful bottle of UNTOLD Elizabeth Arden is the embodiment of the multi-faceted, versatile nature of the modern woman. Just like the woman, the bottle is made up of many facets, which make it radiant and elegant. Due to its subtle curvature, the bottle takes on an appearance that is strikingly different at every angle, just as a woman delights those around her with a new side to her at each moment.
The UNTOLD Elizabeth Arden Collection:
UNTOLD Eau De Parfum Spray (3.3 fl. oz./100 ml)
UNTOLD Eau De Parfum Spray (1.7 fl. oz./50 ml)
Availability: Now Available
Where to Buy: TAPPOO STORES